Some of the best ways to engage with the growing younger demographics.
Millennials, as well as their fast-paced successors, Generation Z, are quickly becoming the most pivotal demographic groups in the world. They are entering the workforce, and they are starting to become consumers, as well as earners. For this reason, it is very important to appeal to them through well-calibrated blending strategies and engaging content. Keep reading to learn more about how to attract millennial’s and Gen Z people!
Millennials and Gen Z-ers are a particularly unique demographic group because they grew up in a world that has been experiencing quick technological changes. For this reason, they respond much better to newer forms of engagement and communication, including social media, chat, photo-based interactions, and micro-blogging services (such as Twitter, for instance). Many major companies now offer customer support through the aforementioned channels to reflect this trend. Many younger people have a rather short attention span when it comes to being receptive to marketing. In other words, if interacting with a brand or service provider takes more than a few seconds, Millennials and Gen Z-ers are quite likely to turn elsewhere.
More so than most generations before them, millennials and Gen Z-ers seem to be very interested in social causes and topics
such as gender equality, sustainability, racism, and more. Many brands incorporate such themes in their marketing strategies, and support causes that people care about in order to engage consumers in those demographic groups. Products such as eco-sustainable packaging and organic food items are actually on the rise, due to the growing demand brought forth by millennials and Gen Z-ers.
Focus on the experience
While most baby boomers get turned on by good deals and love to save money, millennials and Gen Z-ers aren’t as concerned with bargains. Instead, many of them value quality and experience over quantity and savings. To some, this attitude is the direct product of a more “individualistic” life philosophy, but regardless of the triggering factor, it is undeniable that great experiences help brands attract people in these newer demographics. Anything from a cool website, to personable customer service and new technologies, can entice millennials and Gen Z-ers more than traditional marketing schemes, such as sales or financial incentives.