The use of video for marketing, advertising and other business endeavors is going to continue to rise and is also becoming an increasingly important tool for human resource departments. Does your HR team use video for recruitment? If not, there are many good reasons to consider adding video to the strategy because it will add a lot of value and will generate more interest in your company.
There are many ways to use video in the recruitment strategy. Using video to showcase corporate culture is by and large the best way to enhance the brand, reputation and image. Consider adding employee video testimonials to your career portal and watch user engagement soar. This type of video is by far the best for HR. Videos featuring employee perks are great too. Videos are very impactful and more easily convey good impressions verses text descriptions, which people are less inclined to read nowadays. Videos appear to be more believable than written testimony.
Video ideas to consider:
- Workplace culture
- Opportunities for growth
- Employee volunteerism
Introductory videos are great too. Highlighting the working environment and what potential hires can expect to experience also strengthens the recruitment strategy. Companies that already have introductory videos on their career portals do report higher engagement on the viewing of available positions. Be sure to include the video in job postings. This makes sense especially given that the popularity of video worldwide.
The use of video for recruitment helps to attract potential employees who are a good fit for the company. This is because the end-users who don’t apply after viewing a video don’t see themselves working at the company and are less likely to waste their time applying. The opposite holds true for the applications that are received as a result of viewing the video, something resonated with them and sparked their motivation to apply. Already the video is weeding people out which means less time spent having to do so via interviewing. To say that using video in HR creates more efficiency and helps to screen applicants is correct.
Next week we’ll have a look at video and interviewing candidates, but for more information on Talcura’s Recruitment solutions please click here.