How to Create Compelling Career Sites

Second Nov 2018 blog pic 2

The best ways to make your career sites more engaging and effective

A great career site is not just a fancy job listing. It should be a way to further promote the brand identity of your company. Through your career site, you don’t want to just offer a position. You want to make people want to take it! It’s important to attract the best talents in your industry, and to do so, a great career site is a really great place to start. Keep reading to learn more!

Branding excellenceSecond Nov 2018 blog pic 1

Branding clarity is key. Potential candidates who check out your career site need to be able to immediately get a great idea of  your brand. Show them your passion, your professional philosophy, and your attitude! The best candidates really care about those things, almost as much has good benefits and a great paycheck.

Keep your content concise and clear

Job listings and ads should be clear and easy to understand. Avoid long-winded content, and go straight to the point. If you are clear and upfront about what you offer, potential candidates might be more eager to pursue a career at your company. It’s also essential to post well-written texts made to suit the latest industry standards, which also includes proper SEO and formatting strategies to maximize content outreach and appeal.

Make it visually striking Second Nov 2018 blog pic 2

A well-designed career page can lure people in easily. Design isn’t just about looks. It is very revealing, and it speaks volumes about the professionalism and integrity of a brand. Good design can become a true visual extension of a company’s culture and philosophy, and it is important to let it shine through in a career page.

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