Why Storytelling Matters to Win Candidates

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Marketing and recruiting are two distinct entities within business however they do share many similarities especially in this age of online marketing and online candidate recruitment. One similarity is the use of storytelling to market products and services. Storytelling is vital to brand development and is no less important when…

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3 Ways to Reveal a Candidates’ True Self

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Emotional Intelligence (EI) is more than an HR buzz word.  It is very important to consider a candidates emotional intelligence when hiring for a vacancy. A study published by OfficeTeam, titled “Emotional Intelligence at Work” was the result of a comprehensive survey of over 600 HR professionals and over 800…

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Why a Killer Employer Brand Matters

Talcura helps companies create employment branding that makes a difference.

A brand is much more than a logo, colours and fonts. These items represent the visual aspect of your business but a business brand is better described as the “feeling” about the business that is elicited by the brand image. These days we’re all about the “feels” and that’s why…

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