The resumes are flowing in and the recruitment process is in full swing. You’re excited because the candidates’ vying for the position are top-notch performers, and one of them is a perfect fit for the company and the team. Excitement gives way to disappointment and dismay when some of top…

Marketing and recruiting are two distinct entities within business however they do share many similarities especially in this age of online marketing and online candidate recruitment. One similarity is the use of storytelling to market products and services. Storytelling is vital to brand development and is no less important when…